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Trophy Hunting vs. Wildlife Tourism: Why Malawi Chose to Keep Its Animals Alive

Writer: S.A. McLain
S.A. McLain
Sep 21
4 min read

Few conservation debates become as contentious as trophy hunting.


Supporters often argue that carefully managed hunting can generate revenue for conservation and provide financial benefits to rural communities. Critics counter that the economics are frequently overstated, the welfare costs are obvious, and protected wildlife should not have to be killed in order to justify its value. Malawi has taken a clear position.


In 2017, the country banned trophy hunting and has continued to reject efforts to reintroduce it. Recreational and professional hunting of protected wildlife species is illegal, exporting hunting trophies is prohibited, and serious penalties apply to those who engage in poaching or illegal wildlife trade.


Instead, Malawi has chosen to build its wildlife economy around non-consumptive tourism, particularly photographic safaris and opportunities to see animals in the wild in protected landscapes. That decision raises a larger question about conservation itself: how should we measure the value of wildlife?


Why Trophy Hunting Remains So Controversial

The argument in favor of trophy hunting is usually economic.


If hunters are willing to pay large sums for the opportunity to kill a particular animal, supporters argue that those fees can help fund conservation programs, protected areas, anti-poaching efforts, and local communities.

On paper, the idea is straightforward. Wildlife becomes financially valuable, and that value creates an incentive to protect it. The problem is that the economic benefits are not always distributed as the argument suggests.

This specifically raises concerns that much of the money associated with trophy hunting can flow to foreign operators rather than remain within local communities or be reinvested directly in conservation. That matters because the strongest version of the trophy-hunting argument depends on money reaching the people and ecosystems it is supposed to support.

A 2013 report by Economists at Large examined the question of how much trophy hunting really contributes to African communities. The report found that as little as 3% was shared with local communities, and this money was first placed in the hands of potentially corrupt middlemen, who may not even pass it on at all. The communities looked to photographic tourism for funding instead. 

If most of the financial benefit leaves the country or is concentrated among a small number of operators, the conservation justification becomes much harder to defend.


African bush elephant female with six-week-old baby
📸 Charles J. Sharp

Expanding the Focus to Wildlife Tourism

Rather than relying on hunting revenue, Malawi has focused on expanding wildlife tourism centered on living animals. Photographic safaris, wildlife viewing, lodges, guides, and related tourism businesses create economic value without requiring the animal itself to be removed from the population.


This approach also fits naturally with the broader conservation work taking place in reserves such as Majete Wildlife Reserve and Liwonde National Park.


Malawi has invested years in restoring wildlife populations devastated by poaching. Elephants, rhinos, lions, giraffes, cheetahs, wild dogs, and other species have been reintroduced into protected areas as part of large-scale ecosystem restoration efforts.


Against that background, allowing trophy hunting would represent a very different philosophy. 


One strategy measures success by rebuilding wildlife populations and attracting visitors to see them. The other permits the killing of individual animals in exchange for revenue. Malawi chose the former.


A Living Animal Can Generate Value More Than Once

There is also an important economic distinction between wildlife viewing and trophy hunting. A photographed elephant can be photographed again tomorrow. A lion seen by one group of visitors can be seen by another group the following week. A rhino can contribute to tourism revenue year after year while also remaining part of the breeding population. The economic potential of a living animal is therefore not limited to a single transaction.

That doesn’t mean photographic tourism is automatically profitable everywhere, nor does it mean every protected area can attract enough visitors to support itself. Conservation economics are rarely that simple. But in places where wildlife tourism can thrive, keeping animals alive allows their economic value to continue over time.


It also creates a different relationship between tourism and conservation. The visitor pays to encounter wildlife rather than to remove it.


The Debate Is Also About Ethics

Economics is only part of the argument. Trophy hunting raises an ethical question that cannot be solved entirely by spreadsheets: should killing an animal for recreation be considered an acceptable conservation tool? Malawi’s answer has been no.


The country’s policy reflects the view that vulnerable wildlife populations within protected national parks should be shielded from recreational hunting, particularly when alternative forms of tourism can generate income without killing the animals. That position has faced pressure.


Hunting groups have attempted to bring trophy hunting back to Malawi’s national parks. Local and international conservation organizations, including Lilongwe Wildlife Trust and Born Free, campaigned against those proposals, and the government ultimately rejected them.


The fact that the issue continues to resurface shows how complicated conservation funding can be. Protected areas cost money. Rangers need to be paid. Fences need to be maintained. Communities need economic opportunities. Wildlife crime requires investigation and prosecution.


The question is not whether conservation needs funding. It does. The question is where that funding should come from, and of the roughly $120 billion that wildlife tourism contributes to the world economy, well over 90% comes from non-consumptive tourism (i.e., photographic safaris, whale watching and park visits).


Conservation Reflects What We Believe Wildlife Is Worth

Malawi’s trophy-hunting ban is especially interesting when viewed alongside the rest of the country’s conservation recovery efforts.


This is a country that watched some of its protected areas lose elephants and large carnivores almost entirely. It then spent years restoring those populations through reintroductions, stronger law enforcement, anti-poaching work, community programs, and tourism development.


Seen in that context, the hunting ban is not an isolated policy. It’s part of a broader decision about what wildlife should represent economically. An animal can be valuable because someone is willing to pay to kill it, or because people will continue paying to see it alive.


That does not end the international debate over trophy hunting, nor does it provide a universal solution for every country or protected area. But it does offer a useful case study in what can happen when a country decides that wildlife tourism, rather than recreational hunting, will form part of its conservation strategy.


The larger question is one that every conservation system eventually has to answer: is wildlife most valuable as a commodity that can be consumed once, or as a living resource that can continue to contribute to ecosystems, tourism, and future generations?


Malawi has already made its choice.


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